Conscious copywriting & email strategy for health and wellness businesses 

Helping ecommerce brands and service providers to create a happier, healthier world with human-to-human sales.

The world needs businesses like yours helping people with their health.

And that’s why it’s important to get your products or services out into the online world and in front of the people who need them.

The tricky thing is…

Many of the common marketing tactics are based on deceit, manipulation and shame to get people to buy.

They require us to remind people of their pains, rub a little salt into the wound and then present an offer as the magical solution.

And maybe for you (like for me) those methods don’t feel right.

Perhaps you would rather speak to your audience in honesty, from a place of integrity and by showing them respect.

Luckily, we can do things differently!

I believe marketing can be done in a way that...

Feels in alignment with your beliefs and values

Is right for your business and your offer

Respects your fellow humans and online community

Here's how I can help you...

Conscious copywriting services for...

Service-Based Businesses

Holistic Remedy
Web Copywriting

A comprehensive website copywriting service that digs deep into your business, your messaging and your ideal clients in order to showcase the very best of what you and your biz have to offer.

Nurture To Health
Email Sequence

Nurture sequence research, strategy and copywriting to help you welcome new subscribers into your business and create an intimate online relationship with your readers.

Magic Tonic
Copy Intensive

An intensive done-in-a-day service to get your project (or a chunk of it) done fast. This is a great option if you don’t have the time or budget for a full project, or simply want a revamp of the copy you’ve got.

Conscious copywriting services for...

Ecommerce Businesses

Ecommerce Email
Health Check

A thorough review and audit of your selected ecommerce email sequence. This is a great option if you’re not ready to hand over your copywriting but want to DIY improvements yourself.

Ecommerce Email
Cure & Remedy

An email strategy and copywriting service to map out your entire customer journey and create the email sequences to guide your customers through it. The easiest way for your ecommerce brand to make sales from subscribers, without extra effort.

Magic Tonic
Copy Intensive

An intensive done-in-a-day service to get your project (or a chunk of it) done fast. This is a great option if you don’t have the time or budget for a full project, or simply want a revamp of the copy you’ve got right now.

Hi! I'm Mirna, an ex-conversion copywriter turned conscious communicator.

After six years of writing copy and content the ‘normal’ way, I then spent two years digging into conversion copywriting. But what I came to realise is that a lot of the standard sales and marketing tactics are based on shame, manipulation and deceit.

That approach didn't align with so many of my values in how we’re meant to treat other people. And it certainly wasn’t how I wanted to show up in the world and in my business. So I did what I had to do and started actively unlearning many of the things I’d just learned. And that’s how I came to work in the way I do.

I love working with people who see their business as an extension of themselves, as their purpose on this planet, as their soul work. People who understand that the intention they put behind their communication is integral to creating marketing in alignment with their own values.

If you want to see more about how I work, visit my services here. Or if you want to read more about my personal story, head to my about page here.

You started your business to make a difference.

You want to help others. You want to create change.
Need help bringing your passion into your copy?

Happy clients...

A woman with brunette hair clipped back smiles at the camera. She is wearing a light pink blouse and is holding a pink tea cup. Behind her is a red pot with green plant against a white wall.

“Mirna didn't just exceed my expectations, she soared past them.

The entire process of working with Mirna has been a fantastic experience. Initially I was hesitant in hiring a copywriter because language and the expression of ideas is so important to me as it's the foundation of my work as somebody who teaches information and conceptual ideas as my profession. I honestly didn't think I'd find anyone who would write in a way I was satisfied with and happy to use under my name. But Mirna didn't just exceed my expectations, she soared past them. She took the time to get to know me, my purpose, my business, my clients, my message, my offerings, and my vision. Mirna took what felt to me like an entanglement of ideas, untangled them piece by piece, then intentionally and artfully weaved them together to create a powerful but beautiful sequence that encapsulates my ideas and work.

The entire process of working with Mirna was a pleasure, and it was also helpful to me as a creator and business owner in distilling my message and offerings. I will definitely be booking in for future projects. Thank you so much Mirna!”

Dr Sophie Brock

Motherhood Studies Sociologist

A woman with brunette hair tied back and a fringe smiles at the camera. She has rectangular, dark-rimmed glasses and bright green earrings. In the background is a shelf stocked with packaged health products.

"I would not hesitate to recommend Mirna. Her work was exceptional. 

The quality, accuracy and relevance was spot on. She was highly professional, delivered her work in excellent time and showed great care to me as her client. Mirna has great skill as a copywriter.”

Nereda Wills

Owner, Natural Neddy - Herbal tonics for acute illnesses


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Need some help with your marketing? Get in touch.