You Need To Share Your Perspective as a Change-Maker. Here’s Why.

Being a change-maker or disruptor in business has become a bit buzzwordy. Those terms sometimes feel on par to "authentic", "heart-centred" or "ethical". But even so, I'm still using them. Because

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How to Create an Effective and Impactful Welcome Email Sequence

Have you ever attempted to write an email sequence for your business?You may have gone as far as to block out time in your day, sit down at

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How to Know When You Need a Copywriter (and how to know when you don’t)

When people set up a new business, they want it to present professionally. They often outsource the more visible aspects first - hiring a designer or photographer or

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The Overlap Between Conscious Copywriting and Persuasion Marketing Techniques

Marketing, at its core, is about communication. Communication is how we connect with others, share ideas and help each other. And with my work as a copywriter, my

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