Ecommerce Email Strategy & Copywriting

Guide your subscribers and customers through a seamless email experience (and make more product sales, too)

I bet you have a really special product (or range) to share with the world.

You distilled your wealth of knowledge into a glorious creation that can make someone's life a little better. 

But without sales, your products don’t help anyone. 

And with the nature of online marketing, where we’re constantly bombarded with ads, deals and new releases, it can be tough to keep getting new eyes on your brand.

That’s where email marketing comes in. 

It’s a simple way to build a relationship with new subscribers and customers and get more overall sales – from right within your email list.

Imagine providing a unique customer journey for your subscribers. One where you can…

  • Introduce people to your brand (with a welcome sequence)... 
  • Assist them with product usage and care after purchasing (with a post-purchase sequence)... 
  • Ask them to review their purchase so other people can see how amazing your products are (with a thank you and review request sequence)... 
  • Show them what other products they may be interested in (with a cross-sell and up-sell sequence)...
  • Remind them that it’s time to reorder (with a replenish sequence)...

...and have it all completely automated.

Guess what? With a strategic approach to email marketing, you can.

This ecommerce email marketing service is perfect for businesses that:

Are already making some sales online

Sequence strategy and automation helps to boost what’s already happening. No amount of strategy can create buyers if the messaging and marketing is off and no one is currently purchasing.

Want email marketing to be a key part of their sales strategy

Because of the in-depth nature of this approach, there is no way to simply incorporate one sequence at a time. That means that it requires a financial investment to create the full customer journey and get a minimum of three starter sequences (more info below).

If you need a payment plan, reach out and we can work something out.

Want to create a strong relationship with their buyers (rather than just one-off sales)

For people who want to just make one-off sales (which I know isn’t you!) there are so many other ways to go about that. Hiring a social media specialist is probably where I’d start.

But for business owners who want to continue to help and support their community even after they buy once (now I’m lookin’ at you), email sequences can help to continue building that brand loyalty and relationship.

Sound good?


Your investment

The Ecommerce Email Startup Bundle starts at...

$3200 AUD

What's included:

  • Brand & Essence Questionnaire
  • Deep-Dive Call
  • Full Customer Journey Strategy + Mapping
  • Three Email Sequences: Welcome Sequence, Post-Purchase Sequence and Abandoned Cart Sequence
  • Simple Wireframing (not including graphic design or image sourcing)
  • A Closing Support Call (so you get the chance to ask me any remaining questions you have at the end)

What's not included:

  • Graphic design, email design or image selection
  • Importing the sequences into your ESP (email service provider)

Ready to transform your ecommerce email marketing with a more automated, hand-off approach?

If you're looking for a faster or more affordable option...

The Process

 Here's what you can expect at each step...

Step 1. We get to know each other

Once the project has begun, I send you an in-depth questionnaire so I can get a really good understanding about you, your business, your voice and your products, so your sequences encapsulate the essence of your products and speak directly to your ideal customers.

Step 2. Then we have a big chat

Before I get into the strategy, we set aside 2 hours to have a big chat in greater depth.

We’ll also cover things like where your online store is now, where you want it to go and we talk about how email sequences fit into it all.

Step 3. I create the customer journey

At this point I start mapping out and creating a strategic customer journey. Without this, we'd be creating generic emails that follow a standard sequence. 

But here I will consider your specific business and its goals and create a customer journey that works for your online store, your products and your customers.

Step 4. Then I write, write, write

Now the writing part begins and I create your email sequences in line with the goal or aim which we will have discussed and agreed on together before my writing. 

Each individual email comes with a subject line, preview text, body copy and simple wireframing so your email designer can see the layout I’m envisioning.

*Please note, no graphic design or photo editing is included.

Step 5. You receive your new email sequences!

Approximately two weeks after our call (depending on how many sequences there are), I send you the sequences in a Google Doc with a walkthrough video explaining the strategy, content and any extra comments I have for you.

You then have 24 hours to get any revisions back to me. (Don’t worry, I'll share tips on how to work through revisions easily!)

Step 6. Finally, it’s time to celebrate!

Now we can jump and cheer because you are one BIG step closer to a streamlined, automated email marketing system, which creates an amazing experience for your subscribers and customers.

I hand over full copyright to you and the content is 100% yours and ready to add to your email service provider or share with your VA to do so for you. 

You as excited as I am? Woohoo! Reach out via the contact form here.

Frequently Asked Questions

How do I know if my business is ready for these email sequences?

Simply put, if you're not making sales in your business to justify this cost, your business is not ready. Email sequences will boost what is already working, rather than create customers where there are none.

Email marketing requires an up front investment because you’re creating a new marketing and sales system. But just like getting a brand new website, you likely won’t make all your money back immediately.

However, if you know this is definitely a direction you want to take your business in and you're able to afford it, then it's a great way to boost and automate your email marketing efforts.

What sequences are possible for ecommerce businesses?

→ Welcome

→ Abandon Cart

→ Post Purchase

→ Thank You / Review Request

→ Non-Buyer Discount Offer

→ Post Purchase Cross-Sell and Upsell

→ Browse Abandonment

→ Review/Testimonial Request

→ Replenishment

→ VIP Program

→ Winback Sequence

→ Sunset Sequence

What is the best way to get started if I don't know where to start?

The Ecommerce Email Startup Bundle (which I show on this page) is a great option as you get the strategy and three core sequences to implement straight away.

Following that, we can look back to the strategy to decide which sequences to create next.

If you're still unsure about where email marketing would fit into your business and don't want to make such a big upfront investment, but you want to trial some aspects of it, you can hire me for a Conscious Copywriting Intensive where you buy a day of my time and I get through as much as possible in that timeframe. This would likely include the Strategy + Mapping and 1 smaller sequences like the abandoned cart.

How long will it take?

Please allow 2 weeks from when we've had our call.

For custom packages where we plan to create all possible sequences (approximately 8 in total), the length will depend on a few different factors which we can discuss during the strategy call.

If you're simply buying my day, please allow a week's worth of time as I do the research and strategy outside of the one-day timeframe.

How do I pay? Is there a payment plan available?

Payment is processed in two – 50% before starting the project and 50% when you receive Version 1. You can pay via card or bank transfer. 

If you need more support with payment plans, please fill out the form below and include the payment plan information in the 'extra comments' section at the end.

Alternatively, reach out to me at and we can likely work something out.

I'm in! What's next?

Fill out the contact form below and I’ll get in touch with you within 2 business days.

After that, the next steps for you are — reviewing my terms and conditions, processing the deposit and filling out the initial questionnaire. Then we're on our way to get your ecommerce emails working for you!

Enquire about email strategy and sequences for your ecommerce business

Business Name
Which service are you interested in?
Do you currently do any email marketing?
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Tell me a little bit about your biz and what you do!
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Just out of curiosity... how did you hear about me?
If you wrote Google, what phrase did you search?
Do you have either an ideal completion date or a firm deadline for this project?
Have you worked with a copywriter before?
What is your location/timezone? I'm based in Brisbane, Australia.
That's all I need! Anything else you'd like to add or are there any questions you have? 😍