Conscious Copywriting Intensive
A deep dive, fast turnaround copywriting service for business owners who want to rise up, shake up their industry and do better for humankind
Imagine this...
You have someone on your marketing team who:
- Actually loves doing the marketing things you're wanting to get on top (here's to getting through the list of projects in your head!)
- Takes a respectful, conscious and non-manipulative approach to sales
- Creates copy that feels like you, sounds like you and showcases your absolute brilliance
- Plus, does so in an intensive way that gets you your copy fast.
Your wish, my command.
INTRODUCING: Copywriting Intensives
What is a Copywriting Intensive?
–> Copy projects done in a week
Using my Conscious Copywriting approach, I immerse myself into your world, get a deep understanding of your business, customers and offer, and bring it all together in a short period of time.
The result?
→ Copy that showcases your message and your business in its expertise and at the speed you need to keep up with your ideas.
Conscious copywriting deliverables
Here are some of the things I can create for you…
- Website copywriting
Website copy for your whole site or simply for your core pages like the Home page or Services pages. - Email sequences for service businesses
Nurture sequences to welcome new subscribers to your brand, or sales sequences leading up to your course launch. - Email sequences for ecommerce brands
A variety of sequences that work symbiotically including: Welcome, Abandoned Cart, Post Purchase, Thank You / Review Request, Winback and more. - Sales page for online courses or products
Long-form, respectful, non-hypey sales pages that cater to all types of buyers, from the ones who skim to the ones who read every single word.
Please note: Conscious Copywriting Intensives are time-based deliverables. Larger projects may require multiple intensives, depending on the scope of work.
how it works
Copywriting Intensive Options
I have two options to cater to your project's needs: One with research (for new projects) and one without (for existing projects).
If you can't work out which one you need, don't stress, that's my job. Reach out and I'll let you know :)
Copywriting + Research
For new clients or existing clients whose projects require research
$2200 AU
✓ 7 Hours (1 Day) of Copywriting
Each Conscious Copywriting Intensive includes one day of my writing time. On top of that, you get research and strategy before the writing, plus wireframing and revisions afterwards. In other words: You get the speed of a day rate with the perks of a full project ✨
Here are those extra perks...
✓ Brand Essence & Offer Questionnaire
So I can connect in with you and your magic and truly understand your business.
✓ 1-2-Hour Deep Dive Call
Where we talk and explore and go deeper with questions and answers. This call is often where we discover the 'hidden gems' or bits of information that you maybe didn't think were important enough to highlight in your content.
✓ Transcribing
I transcribe our call and then sift through this (generally 40+ pages worth of) content to quite literally use your words so your content sounds like you.
✓ Research
I research things like testimonials, email enquiries, social captions, newsletters, website and any other marketing material you have. I also look into your positioning online.
✓ Designer-Ready Wireframe
For website copywriting and sales pages, you receive a Google Docs version of your new page/s (in a simple wireframe). You can share this with your website designer and/or developer. Email copywriting is provided in a simple text-only layout with subjects and preview text, ready for being imported into an email service provider.
✓ Revisions
You will have a round of revisions to make sure you're completely happy with your new copy!
$2200 AU
Copywriting only
For ongoing and subsequent projects where I have sufficient research to create copy
$1450 AU
✓ 7 Hours (1 Day) of Copywriting
Each Conscious Copywriting Intensive includes one day of my writing time. This tier doesn't include research and strategy as it's for clients who I have already completed that for (for example, if we're doing a multi-intensive project like a sales page or website, you just need to get research once).
Here's what else is included...
✓ Questionnaire
As you would have already completed the Brand Essence & Offer Questionnaire from previously working together, this one is to get further information about specifics of the current project.
✓ Call & Transcription (if needed)
If I'm helping you with a multi-intensive project (like a website), we will only need to have one call at the beginning. If I'm writing additional copy for a project we have already worked on together, we will likely need a call.
✓ Designer-ready Wireframe
For website copywriting and sales pages, you receive a Google Docs version of your new page/s (in a simple wireframe). You can share this with your website designer and/or developer. Email copywriting is provided in a simple text-only layout with subjects and preview text, ready for being imported into an email service provider.
✓ Revisions
You will get a round of revisions per project to make sure you're completely happy with your new copy!
$1450 AU
Are you ready to breathe life into your next project?
A loving reminder...
Conscious Copywriting Intensives are time-based deliverables. Some projects may require multiple copywriting intensives, depending on the amount of work required.
Sarah Buckle
PERSONAL BRAND STRATEGIST
"Mirna is an absolute miracle worker. I regularly recommend her to my clients and we've worked on many projects jobs together.
She's never once let me down. Mirna embodies her clients' voices and switches easily depending on who she's working with. Her background in conversion copywriting means she is able to bring together a final result that has personality AND strategy. I recommend Mirna to anyone who is looking for this perfect balance in their marketing."
the process
Here's what you can expect at each step...
Step 1. We start with alll the details
I send you a questionnaire to fill out so I can get a really good understanding about you, your brand, your brand personality, your voice, your business, your vision, your services and where conscious copywriting can support you in where you want to go.
This step is also crucial for me to get the structure of your offer/s in writing so I understand it back to front before I start creating copy to sell it.
Step 2. Then we have a big chat
We have a 1-2 hour deep-dive call where I'm able to get lots of really great content from you to use in your copy.
This call is where I get the hidden gems and little bits of information you hadn't considered important enough to highlight. It's also where I get a good grasp of how you speak so your copy actually sounds like you!
Step 3. I delve into research mode
I sift through any research you have sent me about your audience and dig into your testimonials and any surveys you've held with your past clients. This is key to finding out how others talk about you and your offer (usually they say things you don't think to mention!).
I also look into your positioning online so I know what other messaging your audience may be seeing.
Step 4. Then I write for 7 hours
After all of that, I have plenty of content and research to begin writing!
I start with creating a strategy where I map out a more intuitive flow for your website, sales page or email sequence.
During this phase, it's especially important for you to be available to quickly respond to any further questions that come up so I can keep working on your project.
Step 5. You receive your new copy!
One week after our call, I send through your copy in a Google Doc explaining the strategy and content, along with any comments I have for you. If you have a website or sales page, your copy will be in a simple wireframe ready for a designer or developer to implement.
You then have 24 hours to get any revisions back to me (I'll share tips on how to work through revisions easily). I update the edits and send them back to you within 24 hours.
Step 6. Finally, it’s time to celebrate!
By celebrate, I mean we pop a frozen strawberry in a bottle of kombucha then virtually cheers each other because... you now have brand new copy that shows off the best parts of your business and speaks directly to your ideal clients.
I hand over full copyright to you and the content is 100% yours and ready to add to your email service provider or website, or share with a designer or developer.
You ready to do this? Me too! Fill out the enquiry form here.
Contact form
Are you ready for someone to support you with conscious copywriting? I'd love to help! Please get in touch by filling out the form below,
I acknowledge that I live and work on Yuggera Land - home to the Turrbal People. I pay my respects to their Elders - past and present - and appreciate their ongoing physical and spiritual connection to the land and waters.
I acknowledge that sovereignty was never ceded. This always was and always will be Aboriginal Land.