Website Copywriting
Conscious Copywriting Service for Service-Based Businesses That Exist to Make a Difference
Your website plays an essential role in your online marketing.
It's your business’ online steward, its assistant, the chauffeur.
It welcomes people to your business, guides them around your services, tells them all about you, what you do and how you're different.
All without you even being there.
But the question is – is your website doing its job?
- Does your content highlight the brilliance of what you do?
- Does your messaging speak directly to your ideal clients?
- Can your readers easily find what they need without getting lost in piles of words?
- Have you clearly highlighted the benefits of each service?
- Can readers clearly understand how you work and what your process and approach look like?
- Have you given people the information they need – without being too wordy or too brief?
- Have you provided clear ways for people to book with you?
If you know your website isn’t ticking all the boxes, or it’s not at a stage that you’re proud to show it off, here’s how I can help…
Introducing...
Conscious Website Copywriting
for
Service-Based Businesses That Exist to Make a Difference
Here's how it Works...
Conscious Website Copywriting is a thorough process to create amazing new content for your online home so you can show off what you do best while helping people understand exactly how you can help them. Here's what's included (and what's not)...
You will get:
- 4 Pages of Professional Website Copywriting
Choose four pages your website needs. Most business owners choose: Home Page, About Page, 1-2 Services Pages and/or a Product Page. - Complimentary contact page
As the last touchpoint before someone reaches out to a business, this is a crucial (yet often overlooked) page.
Also included:
- Deep-dive brand and Essence Questionnaire
This is where the magic starts! It's where I get lots of incredible info from you that forms the basis of your new copy. - 1-2 Hour Call
To write about your amazing business and services, I need to know and understand both of these - back to front. That's exactly what this chat is about! - Thorough research phase
Amazing copy is more than just a bunch of words that sound good. That's why every website copywriting project includes interviews with your past clients/customers, a survey for you to send out to get even more feedback and me diving deep into your current content including past testimonials. - A round of revisions
Before we finalise the project you get to read through and make sure that the copy is not only factually accurate, but also that it feels like you, sounds like you and is a result you're thrilled to share with your online world!
Please note: This service does not include:
- Website design beyond basic wireframing
After working with me, it's best to work with a designer and/or developer who can create a website design around your new copy. - SEO research or strategy
If you would like search engine optimisation as part of your marketing strategy, I can work with an SEO specialist of your choice or one I recommend. - Implementing the copy into your website
You will receive your copy (the words) in a Google Doc in a simple wireframe which shows the basic layout of the website. Most people give this directly to designers, unless they have the skills to redesign their website themselves.
Your investment...
Website Copywriting packages start at...
$3700 AUD
Are you ready to transform your website's copywriting?
Get in touch with me below.
Looking for a less-involved and more affordable option?
The Details
Here's how it works, step by step...
Step 1. We start with alll the details
I send you a questionnaire to fill out so I can get a really good understanding about you, your brand personality, your voice, your business, your vision, your services and where conscious copywriting can support you in where you want to go.
This step is also crucial for me to get the structure of your offer/s in writing so I understand it back to front before I start creating copy to sell it.
Step 2. Then we have a big chat
Before we get into the strategy, we set aside two hours to have a big chat (don't worry, I'll lead with all the questions I need answers to).
We’ll cover things like where your biz is now, where you want it to go, how your website is serving you at the moment and how you’d love for it to be working for you.
This call will also give me a really good idea of how you naturally speak so that your website actually sounds like you.
Step 3. I start the research, surveys and interviews
By this stage, you've sent me any research you already have about your ideal client. I also create a survey for you to send out to your audience as well as interview requests so I can speak some past clients.
When I talk to them I want to find out how THEY talk about you and your service (usually they say things you don't think to mention!).
This process can seem daunting if you’ve never done this kind of research for your business, but I’ll guide you along the way and provide you with email templates and ideas of how to reach out to people.
Step 4. Then I write, write, write
From here I start mapping out and writing your website pages. This part generally takes about two-three weeks (depending on how many pages there are and how quickly I get survey results back and interviews booked).
While I tend to get a little quiet as I hone into the writing for your business, I’ll keep you updated through the process and also let you know how the interviews and surveys are going. During this time it's also important you reply quickly to any follow-on questions I have so I can keep moving forward and stay on track for delivering on time.
Step 5. You receive your new copy!
And finally the exciting part! I send you the website in a Google Doc with a walkthrough video explaining the strategy, content and any comments I have for you.
You then have 48 hours to get any revisions back to me (I'll share tips on how to work through revisions easily). I will update the edits and send them back to you within 48 hours.
Once you’ve approved the final copy, a perfectionist (with far more patience than me) double-checks it. Yep, I send all the website copy off to a professional proofreader for a final spelling and grammar check.
Step 6. Finally, it’s time to celebrate!
Now we can jump and cheer and toss the (eco-friendly) confetti as you’ll now have copy that truly feels like you, beautifully expresses your services and connects with your favourite kinds of clients.
Finally, I hand over full copyright to you and the content is 100% yours and ready to share with a designer or developer to add to your website.
You as excited as I am? Amazing! Fill out the contact form here.
Ready to do this?
FAQs
Got questions?I've answered some common ones for you...
Generally it takes two-three weeks from the start of our project. This depends on the number of website pages I'm creating for you and how quickly I get survey responses back and interviews booked.
Well, technically no. But this is such an amazing part of the process that so many people skip (because it's a lot of extra work).
Through customer interviews, I discover what your clients love about you and your business and then I use their exact wording on your website.
This makes it not only resonate more with your favourite kinds of clients but also makes your website feel right and so uniquely you.
Absolutely! If you’d like me to rewrite some of your current copy, I can do that through a Conscious Copywriting Intensive. This is great if you want key parts of your website sounding amazing, but you’re not quite ready for the full project.
However, I don’t recommend this route as a long-term solution. Without a thorough research phase, including interviews and a survey, there are likely a lot of crucial (and amazing!) pieces of content missing.
Because a big part of the Conscious Website Copywriting process is my initial deep-dive and research, it doesn’t make sense financially to only do 1-2 pages within this same process.
For fewer pages, the best option would be a Conscious Copywriting Intensive.
Ahh that's the beauty of custom website copywriting - we get to create it exactly the way we want ;)
If you've got something else in mind, reach out and we'll work out the kind of package that works for you.
Payment is processed in two – 50% upon booking and 50% when you receive Version 1.
Once I’ve provided you a quote you’re happy with, I'll send you an invoice for 50% which you can pay via card or bank transfer.
If you need a more flexible payment plan, reach out and I'll what we can do to support you.
Amazing! Fill out the contact form below and I’ll reply within 2 business days.
The next steps following that are booking a call to talk about your project and confirm pages (or we can do it via email if you struggle with calls) and then I can provide you with a quote.
After that, the steps are: you reviewing my terms, processing the deposit and filling out the initial questionnaire. Then we’re on our way to getting your website truly representing the essence of you.
Contact form
Website Copywriting Enquiry Form ✨
I'm so excited to help you and your business!
Mirna xx
I acknowledge that I live and work on Yuggera Land - home to the Turrbal People. I pay my respects to their Elders - past and present - and appreciate their ongoing physical and spiritual connection to the land and waters.
I acknowledge that sovereignty was never ceded. This always was and always will be Aboriginal Land.